Washington DC Airports Introduce New Checkpoint System

Washington DC Airports Introduce New Checkpoint System

Both Reagan National Airport and Dulles International Airport will be implementing the SecureTray System brought by the leading alternative advertising firm SecurityPoint Media in conjunction with the world’s largest out of home advertising company, JCDecaux.

Dulles International Airport, Travel, Washington DC, News, JCDecaux, SecurityPoint Media

Providing new patented trays, feature advertisements and individual ID numbers, the SecureTray System hopes to improve airport checkpoint efficiency, customer service and cut costs.

CEO of SecurityPoint Media, Joseph T. Ambrefe said, “We are excited about bringing the SecureTray program to both airports in the Washington D.C. metropolitan area. This system will improve efficiencies in the security screening process while delivering a high-impact advertising solution and incremental revenue to MWAA.”

Advertising will be sold jointly by SecurityPoint Media and JCDecaux, and remains a highly lucrative place in which to promote. As Bernard Parisot, Co-CEO of JCDecaux explains, “Air travellers are highly educated, well connected and tech savvy professionals. Since every traveller goes through security, these messages are highly-effective in delivering a tough to reach demographic. The service is a proven benefit for travellers and a win for MWAA.”

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